Updated November 11, 2026
Equipment financing activity in Willard, WI
Willard has 45 active UCC filings for equipment across 30 businesses, about 1.5 per business, so repeat borrowers are common. 17 new filings were recorded in the last 12 months, up 240% on the year before. 16 of these loans reach a typical 36, 48 or 60 month term end in the next six months, an unusually large 36% of the book. The market is spread out: Security Financial Bank leads with 15%, followed by MARINE CREDIT UNION at 10%. Agriculture is the largest equipment type, at 22%. Banks and credit unions hold 80%, more than captives and independents.
Active equipment filings
Likely ending in the next 6 months
36, 48 or 60 month term
Businesses with active filings
New filings, last 12 months
+240% on the year before
New equipment filings by month
Willard, WI, last 24 months. The current month is still coming in.
| 2024-12 | 0 |
|---|---|
| 2025-01 | 0 |
| 2025-02 | 0 |
| 2025-03 | 0 |
| 2025-04 | 0 |
| 2025-05 | 0 |
| 2025-06 | 0 |
| 2025-07 | 0 |
| 2025-08 | 3 |
| 2025-09 | 1 |
| 2025-10 | 1 |
| 2025-11 | 0 |
| 2025-12 | 2 |
| 2026-01 | 1 |
| 2026-02 | 3 |
| 2026-03 | 2 |
| 2026-04 | 3 |
| 2026-05 | 2 |
| 2026-06 | 1 |
| 2026-07 | 0 |
| 2026-08 | 1 |
| 2026-09 | 1 |
| 2026-10 | 1 |
| 2026-11 | 0 |
Top lenders
Share of active equipment filings with a named lender. Filing agents and government left out.
- Security Financial Bank6 · 14.6%Bank
- MARINE CREDIT UNION4 · 9.8%Bank
- Royal Credit Union3 · 7.3%Bank
- Simplicity Credit Union3 · 7.3%Bank
- Forward Bank3 · 7.3%Bank
- CNH Industrial Capital2 · 4.9%Captive finance
- AGCO Finance2 · 4.9%Captive finance
- Citizens State Bank of Loyal2 · 4.9%Bank
Top equipment types
Active filings by what the collateral describes
- Equipment, type not stated35 · 77.8%
- Agriculture10 · 22.2%
Highest-scoring businesses right now
Names are partly hidden. The app shows them, with the phone number where public records have one.
| Score | Company | Why | Lender | Filed |
|---|---|---|---|---|
67 | TER Willard | Agriculture 34 mo old · early+29Near the 36-month mark+4 | AGCO Finance Captive finance | Dec 2023 |
66 | Hei Willard | Equipment 45 mo old · peak window+35Near the 48-month mark+2 | First Corporate Solutions, as representative Other | Jan 2023 |
64 | Ros Willard | Agriculture 42 mo old · peak window+35Active, no continuation+10 | AGCOUNTRY FARM CREDIT SERVICES, PCA Bank | Apr 2023 |
64 | Ros Willard | Agriculture 42 mo old · peak window+35Active, no continuation+10 | AGCOUNTRY FARM CREDIT SERVICES, FLCA Bank | Apr 2023 |
63 | Sun Willard | Equipment 35 mo old · early+32Near the 36-month mark+7 | Security Financial Bank Bank | Nov 2023 |
61 | Ame Willard | Equipment 45 mo old · peak window+35Near the 48-month mark+2 | Sheffield Financial, a division of Truist Bank Bank | Feb 2023 |
61 | Ame Willard | Equipment 45 mo old · peak window+35Near the 48-month mark+2 | Simplicity Credit Union Bank | Jan 2023 |
61 | Wil Willard | Equipment 47 mo old · peak window+35Near the 48-month mark+7 | Security Financial Bank Bank | Nov 2022 |
Nearby cities
- Wausau1,384
- Stevens Point858
- Marshfield836
- Wisconsin Rapids752
- Medford582
- Antigo512
- Schofield423
- Plover408
- Athens387
- Tomahawk372
- Marathon325
- Stratford282
Questions
How many equipment loans are active in Willard, WI?
How many equipment loans in Willard, WI end in the next six months?
Which lenders finance the most equipment in Willard, WI?
What equipment is financed most in Willard, WI?
Is Willard, WI equipment financing growing?
Source: UCC financing statements from the public UCC index of the Wisconsin Department of Financial Institutions, loaded every morning. Last updated November 11, 2026. Counts cover businesses' equipment filings only: consumer solar, tool accounts, liens on injury claims and filings against people or sole proprietors are left out. “Active” means not terminated or lapsed. “Likely ending” means a 36, 48 or 60 month term from the filing date ends within six months; the filing itself doesn't state the term. Not a consumer report. How UCC filings work.